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Reports it may buy Cadum from Milestone Capital.
April 25, 2012
By: TOM BRANNA
Editor
Reports out of France say beauty giant L’Oréal is eyeing up Cadum. According to a report inLes Echos, cited by Reuters, the deal for the venerable personal care firm could be valued at approximately $264 million. According to Milestone, Cadum generates revenues of€50.0 million through its Cadum, Cleopatra and Donge brands, which cover hygiene and personal care products as well as air care. Cadum—which was founded in 1907 and until the 1950s, accounted for one of every two soaps sold in ...
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